{"id":178471,"date":"2026-01-16T17:10:15","date_gmt":"2026-01-16T15:10:15","guid":{"rendered":"https:\/\/factorialhr.com\/blog\/factorial-play\/videos\/estar-al-dia-es-la-clave-del-proximo-ahora\/"},"modified":"2026-01-16T17:10:15","modified_gmt":"2026-01-16T15:10:15","slug":"estar-al-dia-es-la-clave-del-proximo-ahora","status":"publish","type":"factorial_video","link":"https:\/\/factorial.es\/blog\/factorial-play\/videos\/estar-al-dia-es-la-clave-del-proximo-ahora\/","title":{"rendered":"\u00bfEstar al d\u00eda es la clave del \u201cpr\u00f3ximo ahora\u201d?"},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_video_type":"highlight","_related_series":167693,"_related_episode":178416,"_related_season":0,"_video_source":"vimeo","_youtube_video_id":"","_vimeo_video_id":"1117793444","_speaker_id":177345,"_video_description":"Lars Kreyenhagen destaca la importancia de preparar las marcas para el futuro a trav\u00e9s de una mentalidad contempor\u00e1nea que no se limita a seguir tendencias, sino que se centra en la viabilidad y el impacto real. En su enfoque, la gesti\u00f3n del equipo y la comunicaci\u00f3n son esenciales para liderar procesos de transformaci\u00f3n que aumenten el valor de la empresa. Al unificar perspectivas creativas, Kreyenhagen enfatiza que la disposici\u00f3n hacia el cambio es crucial en la implementaci\u00f3n de un plan de carreras efectivo que refleje los valores de la empresa. Este an\u00e1lisis por Lars Kreyenhagen pone de manifiesto c\u00f3mo las marcas pueden adaptarse a los retos futuros. No te pierdas m\u00e1s consejos y perspectivas sobre c\u00f3mo liderar el cambio en el episodio completo.","_video_transcription":"00:03 - DAR FORMA AL PR\u00d3XIMO AHORA\n00:15 - ''\u00bfEstar a la moda es la clave...para anticiparse al pr\u00f3ximo ahora?''.\n00:21 - Esta pregunta es muy guay.Muchas gracias por hac\u00e9rmela, de hecho.\n00:26 - Quiz\u00e1 habr\u00eda que definirlo un poco.Lo que nosotros hacemos contempor\u00e1neo.\n00:33 - Para nosotros es una filosof\u00eda que gira en torno a la mentalidad y a las competencias.\n00:41 - Adem\u00e1s, se trata de una postura propia que, a lo largo de los a\u00f1os,hemos ido elaborando, para mantenernos actualizados.\n00:52 - Eso es algo en lo que hemos unido pareceres mi socia Claudia y yo,al crear la agencia,porque compart\u00edamos esa mentalidad y esas competencias,y cre\u00edamos firmemente en la filosof\u00eda contempor\u00e1neo.\n01:13 - Y...quiz\u00e1 habr\u00eda que definir con mayor precisi\u00f3n lo que eso significa realmente.\n01:21 - De hecho, estar actualizado no significa...correr detr\u00e1s de cada nueva tendencia,o querer estar a la moda, sino...\n01:32 - que el pr\u00f3ximo ahora, para nosotros significa justamente disponer a las marcas para que est\u00e9n preparadas para el futuro.\n01:41 - Las preparamos en el presente para que funcionen bien el d\u00eda de ma\u00f1ana.\n01:45 - Es decir, hacer que las marcas sean viables para el futuro,y hacer que el futuro sea viable para las marcas.\n01:51 - Eso es lo que, para nosotros, constituye al pr\u00f3ximo ahora.contempor\u00e1neo es nuestro principio, por as\u00ed decirlo,sobre qu\u00e9 debemos hacer para las marcas.\n02:02 - Y unificamos en ese principio las perspectivas de tres formas diferentes de empresa creativa.\n02:12 - Pensamos como una consultor\u00eda de marcas,modelamos como un estudio de dise\u00f1o,y logramos impactar como una agencia de publicidad.\n02:24 - Y esas tres perspectivas las unificamos,en Karl Anders,bajo el concepto contempor\u00e1neo.\u00bfC\u00f3mo debe ser la actitud frente al cambio,tanto desde el punto de vista de la agencia como del cliente?\n02:44 - Siempre comprobamos la disposici\u00f3n hacia el cambio cada vez que empezamos un nuevo proyecto con alg\u00fan cliente.\n02:51 - Y la disposici\u00f3n hacia el cambio...bueno, si no est\u00e1s dispuesto a cambiar,no tiene sentido trabajar con nosotros.\n03:01 - Somos un compa\u00f1ero para los procesos de transformaci\u00f3n.\n03:06 - Queremos impulsar a las empresas de una forma real, a la industria,queremos crear un impacto verdadero, aumentar el valor de las marcas,y preparar bien a las marcas, para que puedan afrontar retos futuros de la mejor manera posible.","_has_trailer":false,"_trailer_vimeo_id":""},"categories":[946],"factorial-categories":[],"class_list":["post-178471","factorial_video","type-factorial_video","status-publish","hentry","category-liderar-con-proposito"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfEstar al d\u00eda es la clave del \u201cpr\u00f3ximo ahora\u201d? 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