{"id":183612,"date":"2026-03-13T12:28:49","date_gmt":"2026-03-13T10:28:49","guid":{"rendered":"https:\/\/factorialhr.com\/blog\/factorial-play\/videos\/10-tips-2\/"},"modified":"2026-03-13T13:36:15","modified_gmt":"2026-03-13T11:36:15","slug":"10-tips-construyendo-marca","status":"publish","type":"factorial_video","link":"https:\/\/factorial.es\/blog\/factorial-play\/videos\/10-tips-construyendo-marca\/","title":{"rendered":"10 Tips: Construyendo Marca"},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_video_type":"highlight","_related_series":182879,"_related_episode":183579,"_related_season":0,"_video_source":"vimeo","_youtube_video_id":"","_vimeo_video_id":"1169845630","_speaker_id":185728,"_video_description":"Seg\u00fan JOAN ALVARES y SARA CARMONA, para liderar eficazmente y gestionar equipos, es fundamental comunicarte de manera emocional y centrada en el cliente, en lugar de utilizar tecnicismos. Las empresas deben priorizar la calidad de sus productos y construir una marca que resuene con los valores de los consumidores. La creatividad debe ir acompa\u00f1ada de estrategia, alineando ventas y comunicaci\u00f3n para maximizar el impacto. Elegir prioridades correctas es esencial, ya que cuando todo es importante, nada lo es. Estos consejos son clave para desarrollar un plan de carreras exitoso y fortalecer la gesti\u00f3n del equipo. No te pierdas m\u00e1s tips e ideas sobre liderazgo y comunicaci\u00f3n en el episodio completo.","_video_transcription":"00:15 - Hola, soy Sara, directora creativa de Factorial,y aqu\u00ed van mis tips: no hables a una empresa,habla a una persona con un problema.\n00:23 - Nadie se va a acordar de lo que hace tu producto, pero s\u00ed de lo que le ha hecho sentir.\n00:27 - Casi todas las empresas B2B compiten o en precio o en producto.\n00:31 - La gente no quiere saber lo que haces, quiere saber c\u00f3mo les vas a hacer sentir.\n00:35 - No uses tecnicismos, usa el d\u00eda a d\u00eda.Si cuentas tu producto con datos, la gente va a saber lo que haces.\n00:41 - Si lo cuentas con emociones, la gente va a quererlo.\n00:44 - Primero, invierte en que tu producto sea bueno, luego en crear una marca para contarlo.\n00:48 - La creatividad sin estrategia es como intentar despertarte con un descafeinado, no sirve de nada.\n00:53 - Hacer una campa\u00f1a sin alinearte con ventas o con los consumidores es como tener un avi\u00f3n y no tener piloto.\n01:00 - Cuando todo es importante, nada es importante.Elige bien tus prioridades.\n01:05 - Bien.","_has_trailer":false,"_trailer_vimeo_id":""},"categories":[946],"factorial-categories":[],"class_list":["post-183612","factorial_video","type-factorial_video","status-publish","hentry","category-liderar-con-proposito"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Tips: Construyendo Marca | Factorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/factorial.es\/blog\/factorial-play\/videos\/10-tips-construyendo-marca\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Tips: Construyendo Marca\" \/>\n<meta property=\"og:url\" content=\"https:\/\/factorial.es\/blog\/factorial-play\/videos\/10-tips-construyendo-marca\/\" \/>\n<meta property=\"og:site_name\" content=\"Factorial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Factorial\/100064908455810\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-13T11:36:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/factorial.es\/wp-content\/uploads\/2025\/11\/17131146\/factorial-open-graph.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@factorialapp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/factorial.es\/blog\/factorial-play\/videos\/10-tips-construyendo-marca\/\",\"url\":\"https:\/\/factorial.es\/blog\/factorial-play\/videos\/10-tips-construyendo-marca\/\",\"name\":\"10 Tips: Construyendo Marca | Factorial\",\"isPartOf\":{\"@id\":\"https:\/\/factorial.es\/blog\/#website\"},\"datePublished\":\"2026-03-13T10:28:49+00:00\",\"dateModified\":\"2026-03-13T11:36:15+00:00\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/factorial.es\/blog\/factorial-play\/videos\/10-tips-construyendo-marca\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/factorial.es\/blog\/#website\",\"url\":\"https:\/\/factorial.es\/blog\/\",\"name\":\"Factorial\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/factorial.es\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/factorial.es\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/factorial.es\/blog\/#organization\",\"name\":\"All-in-one business management software - 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