{"id":187580,"date":"2026-04-24T13:58:46","date_gmt":"2026-04-24T11:58:46","guid":{"rendered":"https:\/\/factorialhr.com\/blog\/factorial-play\/videos\/10-tips-de-local-a-global-ejecucion-y-cultura\/"},"modified":"2026-04-24T13:58:46","modified_gmt":"2026-04-24T11:58:46","slug":"10-tips-de-local-a-global-ejecucion-y-cultura","status":"publish","type":"factorial_video","link":"https:\/\/factorial.es\/blog\/factorial-play\/videos\/10-tips-de-local-a-global-ejecucion-y-cultura\/","title":{"rendered":"10 Tips: De local a global, ejecuci\u00f3n y cultura"},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_video_type":"highlight","_related_series":182879,"_related_episode":187547,"_related_season":0,"_video_source":"vimeo","_youtube_video_id":"","_vimeo_video_id":"1183077093","_speaker_id":186747,"_video_description":"Oriol Pesa, Director de Partners Globales en Factorial, comparte 10 consejos clave para liderar la expansi\u00f3n global. Destaca la importancia de aprender r\u00e1pidamente sobre el mercado y sus clientes, as\u00ed como la contrataci\u00f3n de personal local con experiencia y red de contactos para facilitar el proceso. Recomienda enviar un miembro del equipo central para establecer una cultura s\u00f3lida desde el inicio, formando un Founding Team eficaz. Es esencial crear un MVP para validar r\u00e1pidamente las adaptaciones del producto y establecer una buena comunicaci\u00f3n entre la nueva oficina y la central. Adem\u00e1s, se sugiere considerar clientes globales con presencia local como primeros aliados y planificar adecuadamente el presupuesto anual, teniendo en cuenta los viajes necesarios. Seg\u00fan Oriol Pesa, estos pasos son fundamentales para una gesti\u00f3n del equipo efectiva y el desarrollo de un plan de carreras alineado con los valores de la empresa. No te pierdas m\u00e1s consejos e ideas sobre liderazgo en el episodio completo.","_video_transcription":"00:14 - Hola, soy Oriol Pesa, Director de Partners Globales en Factorial.\n00:18 - Y mi superpoder es aprender y entender problemas complejos y convertirlos en un plan simple que tenga impacto.\n00:25 - Os quiero compartir mis 10 consejos para liderar expansi\u00f3n global.\n00:29 - C\u00e9ntrate en aprender r\u00e1pido sobre el mercado y sus clientes.\n00:31 - Contrata gente local con conocimiento y network para poder ir m\u00e1s r\u00e1pido.\n00:36 - Env\u00eda a alguien de headquarters para empezar el equipo y generar desde el principio una buena cultura.\n00:41 - Los primeros perfiles que contrates van a volver a ser un Founding Team.\n00:44 - Aseg\u00farate de encontrar gente que venga y sepa construir.\n00:47 - No hace falta un equipo entero para lanzar un pa\u00eds.\n00:50 - Crea un MVP, aprende, valida y luego contrata.Conecta bien todas las funciones de la nueva oficina con la filial.\n00:57 - Si hay dependencias con la oficina central que te hacen ir m\u00e1s lento,c\u00e1mbialas o da autonom\u00eda.\n01:02 - Puede ser buena idea empezar con clientes globales que tengan oficina local en tu nuevo pa\u00eds.\n01:07 - Puede ser tu primer logo.Valida r\u00e1pido los cambios que tu producto necesita para dar servicio a los clientes locales.\n01:13 - Esto tiene que venir de ellos.Cuando prepares el presupuesto del a\u00f1o, piensa en el tiempo y en el dinero que va a costar los viajes.\n01:19 - Estupendo.Genial. Pues lo tenemos.","_has_trailer":false,"_trailer_vimeo_id":""},"categories":[949],"factorial-categories":[],"class_list":["post-187580","factorial_video","type-factorial_video","status-publish","hentry","category-mejorar-procesos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Tips: De local a global, ejecuci\u00f3n y cultura | Factorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/factorial.es\/blog\/factorial-play\/videos\/10-tips-de-local-a-global-ejecucion-y-cultura\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Tips: De local a global, ejecuci\u00f3n y cultura\" \/>\n<meta property=\"og:url\" content=\"https:\/\/factorial.es\/blog\/factorial-play\/videos\/10-tips-de-local-a-global-ejecucion-y-cultura\/\" \/>\n<meta property=\"og:site_name\" content=\"Factorial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Factorial\/100064908455810\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/factorial.es\/wp-content\/uploads\/2025\/11\/17131146\/factorial-open-graph.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@factorialapp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/factorial.es\/blog\/factorial-play\/videos\/10-tips-de-local-a-global-ejecucion-y-cultura\/\",\"url\":\"https:\/\/factorial.es\/blog\/factorial-play\/videos\/10-tips-de-local-a-global-ejecucion-y-cultura\/\",\"name\":\"10 Tips: De local a global, ejecuci\u00f3n y cultura | Factorial\",\"isPartOf\":{\"@id\":\"https:\/\/factorial.es\/blog\/#website\"},\"datePublished\":\"2026-04-24T11:58:46+00:00\",\"dateModified\":\"2026-04-24T11:58:46+00:00\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/factorial.es\/blog\/factorial-play\/videos\/10-tips-de-local-a-global-ejecucion-y-cultura\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/factorial.es\/blog\/#website\",\"url\":\"https:\/\/factorial.es\/blog\/\",\"name\":\"Factorial\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/factorial.es\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/factorial.es\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/factorial.es\/blog\/#organization\",\"name\":\"All-in-one business management software - 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